Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.

Branding Strategies For E-Commerce Businesses

By having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.

E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.

The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?

E-Commerce Branding – Methods and Importance

1. Your Brand Image - A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.

2. Customer Satisfaction - Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.

3. Find Your Unique Selling Proposition - As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

4. Utilize All Channels - Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.

E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.

Man-Made Diamonds; A Buyer's Guide

It seems almost impossible to watch TV or open a newspaper without seeing something about man-made diamonds. For centuries of years science has tested to create a perfect synthetic diamond. Finally, 21st-century technology has made that prospect a reality.

There are many reasons to purchase synthetic diamonds instead of the mined variety. The prices charged for mined diamonds are, in the very best verbiage, an illusion. To put it more bluntly, Cecil Adams, in his award-winning newspaper column "The Straight Dope" says: "Diamonds are a con, pure and simple." Diamond prices are largely controlled by the DeBeers diamond cartel, and they are not a fair reflection of diamond scarcity. Additionally, studies show that one out of three diamonds sold in the US today has been altered to artificially increase its value. Further studies have shown that on average a couple pays 40% too much for their diamond engagement ring.

Beyond deceiving pricing, there are the issues of "blood diamonds", forced child labor, and a myriad of other disturbing diamond facts.

Recently, socially conscious celebrities such as Gwyneth Paltrow, Minnie Driver, and Angelina Jolie have made a vocal issue of wearing only synthetic diamonds to the many gala events they attend.

Good synthetic diamonds are naturally indistinguishable from the mined variety, but without the baggage, and additionally, they cost thousands of dollars less. But, which synthetic diamond is the best choice?

There are many types of man-made or synthetic diamonds available. The choices are numerous, but unbiased information is scarce. Here is an overview and comparison of the synthetic diamonds currently unavailable on the market:

Cubic Zirconia

The grandfather of simulated diamonds, Zircons are available wide. In their best examples, CZ's are actually a fairly decent diamond replica. Unfortunately, the commodity-like availability and vast differences in quality have made the stone synonymous with low-cost fashion jewelry. Perhaps a good choice for cheap bling, but not for fine jewelry. Many sources are available, a decent one is:

Russian Diamonds

Including Russian Brilliants, Russian Stars and others, they are in fact nothing but high quality cubic zirconias. This is not mentioned prominently on their web sites and they will only cop to it when pressed, but that is the fact. Russian diamond simulates are priced around $ 280 per carat.

Russian Diamonds are a fine jewelry selection and are usually mounted in quality precious metal settings.

Russian Brilliants are one of the best and oldest sellers of "Russian Diamonds" available at:


Moissanite is a lab-created mineral that is a very good diamond simulant. Moissanite has been on the market as a fine jewelry choice since the early 90s and has picked up quite a few fans. Moissanite is a hard mineral that, like diamond, will cut glass. There are a couple of minor downsides to moissanite however. First, it is quite expensive, (though still cheaper compared to diamonds) usually priced about $ 500 per carat for good samples.

Secondly, moissanite does not have the same optical qualities as diamond and there are several indicators that make them easy to spot with the naked eye for an experienced practitioner. It is difficult to produce a pure white moissanite and they often appear slowly green when viewed in natural light. Also, moissanite has significantly higher radiance and brilliance factors then natural diamond, causing them to appear "too sparkly" to some. Overall though, moissanite is a beautiful synthetic diamond choice.

"Moissanite From the Sky" at is a good source of fine moissanite jewelry.

Diamond Nexus

Diamond Nexus gemstones are the result of a fairly new scientific advancement in processing technique, and have only recently been available in the United States.

Diamond Nexus gemstones are excellent diamond simulants and come very close to matching the properties of mined diamonds at many different comparison points. They cut glass, being virtually identical to diamond on the Mohs (hardness) scale. They refract perfect "hearts and arrows" and have radiance and brilliance statements very close to flawless diamond.

Best of all, they are currently introductory pricing for the US market, and are a steal at $ 79 per caret. Diamond Nexus gemstones are only available in precious metal, solid-gold settings.

Diamond Nexus is only available from Diamond Nexus Labs at:

White Sapphire

Sapphire is the second hardest natural mineral on the Mohs scale, surpassed only by diamond. They are, unlike the others in this review, a natural stone. Their radiance and brilliance are not up to the standards of diamond however. Neverheless, quality white sapphires priced at around $ 220 per carat are a good diamond alternative.

A quality source is:

Gemisis Cultured Diamond

Gemisis diamonds are beautiful and almost perfect diamond replicas. Unfortunately, they are not available in a clear, white color, so they are not a good choice for traditional diamond settings. However, if a yellow, orange or pink diamond is what you crave, Gemisis offers stunning choices in beautiful precious metal, fine-jewelry settings.

Gemisis Cultured Diamonds are only available at:


Synthetic diamonds offer many advantages over the mined variety. You can buy with confidence, knowing that you are getting exactly what you paid for, and have not been the victim of diamond pricing chicanery. If you are concerned with the world around you, you can have a clear conscience, knowing that your money has not contributed to the support of an unethical and abusive industry.

However, there are many choices of synthetic diamonds, with varying degrees of quality. Take a little time to review the seller's information to get a clear idea of ​​what the science is behind the gemstones you are buying.

For my money, I believe the best choices are quality Moissanite stones or the new diamond simulant gemstones available from Diamond Nexus Labs.

How to Take Care of Your Hand Tools

A good set of tools will always serve you well, provided you take care of them, protect them against rust and damage and keep them stored neatly. High quality hand tools can cost quite a bit of money, although many people assume they require no maintenance or care and throw them carelessly into a drawer or cheap plastic toolbox. Here’s a look at the proper way to take care of your screwdrivers, pliers and all other metal tools to make them last you a lifetime.

Step One: Cleaning

All tools should always remain free of dust and debris, which can cause damage over a long period of time. If your tools get dirty or wet during use, take the time to clean them afterward. Most tools can be cleaned with a simple soft brush that you keep near your tool cabinet. Rust, the main enemy of metal, can cause permanent damage if left unchecked. Rust forms from moisture, although you can prevent it with most tools by applying a light oil on rust-prone areas. When rust does form, use a fine scrubber and oil to remove it but remember, rust will also be prone to reforming on this area in the future. If you can afford it, invest in tools that are made from high-quality metal alloys to make them resistant to rust and corrosion. Finally, any moving parts should be lubricated occasionally so they remain in good working order.

Step Two: Proper Storage

What’s the point of cleaning your tools regularly if you don’t have proper storage in place? Depending on your needs, a simple toolbox will suffice. If you have a large collection of tools or use them professionally in a trade, a metal cabinet is a good option. Tools should always be organized and sorted and put back in their designated area after each use. This way, they’re always there when you need them. Ideally, tools won’t touch each other while they’re stored. A few companies have developed storage systems to address this. Keep all of your instruments in a dry area free of moisture, dust and direct sunlight. For sharp instruments like chisels, keep them in a holder so you won’t accidentally hurt yourself when you get them out. Tools should never be left on the ground or a working area as they can pose a serious hazard. Try to group your tools together in a way that makes sense to you.

Step Three: Maintenance

Most people are injured using their tools when they aren’t kept sharp or in good condition. Metal blades should always be well oiled and replaced when they lose their sharpness. Regularly inspect your nuts, bolts, screws and other small parts for damage so you know when they need to be replaced. If you own hand tools with a wooden handle, take the time to sand and oil it regularly to prevent splinters and splitting.

Management and Financial Accounting

Accounting is usually seen as having two distinct strands, Management and Financial accounting. Management accounting, which seeks to meet the needs of managers and Financial accounting, which seeks to meet the accounting needs of all of the other users. The differences between the two types of accounting reflect the different user groups that they address. Briefly, the major differences are as follows:

  • Nature of the reports produced. Financial accounting reports tend to be general purpose. That is, they contain financial information that will be useful for a broad range of users and decisions rather than being specifically designed for the needs of a particular group or set of decisions. Management accounting reports, on the other hand, are often for a specific purpose. They are designed either with a particular decision in mind or for a particular manager.
  • Level of detail. Financial reports provide users with a broad overview of the performance and position of the business for a period. As a result, information is aggregated and detail is often lost. Management accounting reports, however, often provide managers with considerable detail to help them with a particular operational decision.
  • Regulations. Financial reports, for many businesses, are subject to accounting regulations that try to ensure they are produced with standard content and in a standard format. Law and accounting rule setters impose these regulations. Since management accounting reports are for internal use only, there are no regulations from external sources concerning the form and content of the reports. They can be designed to meet the needs of particular managers.
  • Reporting interval. For most businesses, financial accounting reports are produced on an annual basis, though many large businesses produce half-yearly reports and a few produce quarterly ones. Management accounting reports may be produced as frequently as required by managers. In many businesses, managers are provided with certain reports on a monthly, weekly or even daily basis, which allows them to check progress frequently. In addition, special-purpose reports will be prepared when required (for example, to evaluate a proposal to purchase a piece of machinery).
  • Time horizon. Financial reports reflect the performance and position of the business for the past period. In essence, they are backward looking. Management accounting reports, on the other hand, often provide information concerning future performance as well as past performance. It is an oversimplification, however, to suggest that financial accounting reports never incorporate expectations concerning the future. Occasionally, businesses will release projected information to other users in an attempt to raise capital or to fight off unwanted takeover bids.
  • Range and quality of information. Financial accounting reports concentrate on information that can be quantified in monetary terms. Management accounting also produces such reports, but is also more likely to produce reports that contain information of a non-financial nature such as measures of physical quantities of inventories (stocks) and output. Financial accounting places greater emphasis on the use of objective, verifiable evidence when preparing reports. Management accounting reports may use information that is less objective and verifiable, but they provide managers with the information they need.

We can see from this that management accounting is less constrained than financial accounting. It may draw on a variety of sources and use information that has varying degrees of reliability. The only real test to be applied when assessing the value of the information produced for managers is whether or not it improves the quality of the decisions made.

The distinction between the two areas reflects, to some extent, the differences in access to financial information. Managers have much more control over the form and content of information they receive. Other users have to rely on what managers are prepared to provide or what the financial reporting regulations state must be provided. Though the scope of financial accounting reports has increased over time, fears concerning loss of competitive advantage and user ignorance concerning the reliability of forecast data have led businesses to resist providing other users with the detailed and wide-ranging information that is available to managers.